Everyone likes looking over the fence to see what the neighbours are doing. In an increasingly competitive marketplace, it’s ever more important to ensure your products are maintaining their share of spend and share of voice.
Redmill Solutions provide a service which collates and harmonises each local market’s competitive data with the global view. Our clients regularly tell us how beneficial such data crunching is to their businesses. The service allows for multiple target groups to be included and local brand variations to be tied to the global structure. Updated regularly, this is a powerful tool to ensure you are staying ahead of the pack.