Media plans come in all shapes and sizes, from automated planning tools to complex Excel flowcharts. Local teams have plans that work for them, within their own markets – but often not outside of them. This is why it is key to have systems in place that allow the sharing, harmonisation and reporting capability for these assorted local plans on both a regional and global basis.
Redmill Solutions is built upon decades of international media experience. Experience which tells us that TV is planned within the last month in Spain, while in the US upfront season can come up to 18 months before an ad is aired. Or that most of the time in the Middle East only Saudi Arabian GRPs are used for the whole region, while in Brazil dedicated media agencies aren’t even allowed by law. In short, our team are global experts, and our system is built from the ground up based on their expertise. What this means in practice is that when we capture data from local flowcharts, we are sensitive to the nuances of all local conditions – enabling us to have an unrivalled accuracy rate for handling your data.
Global and regional leaders alike need regular, accurate insight into planned activity and that is precisely what the Media Plan Co-ordination service provides.