More and more shareholders and investors are demanding a measurable return on investment. And that applies to all parts of the business, especially marketing and advertising. With that in mind, it is vital to be able to measure, protect and fine-tune your media and marketing mix based upon accurate and transparent data.
Redmill Solutions works with global advertisers; building services to bring true visibility to their media and marketing data on a secure platform.
Media plans come in all shapes and sizes, from automated planning tools to complex Excel flowcharts. Local teams have plans that work for them, within their own markets – but often not outside of them. This is why it is key to have systems in place that allow the sharing, harmonisation and reporting capability for these assorted local plans on both a regional and global basis.
Redmill Solutions is built upon decades of international media experience. Experience which tells us that TV is planned last minute in Spain, while in the US upfront season can come up to 18 months before an ad is aired. Or that most of the time in the Middle East, Saudi Arabian GRPs are used for the whole region, while in Brazil dedicated media agencies aren’t even allowed by law. In short, our team are global experts, and our system is built from the ground up based on their expertise. What this means in practice is that when we capture data from local flowcharts, we are sensitive to the nuances of all local conditions – enabling us to have an unrivalled accuracy rate for handling your data.
Global and regional leaders alike need regular, accurate insight into planned activity and that is precisely what the Media Plan Co-ordination service provides.
Media is a big investment. Our clients choose their media agency based on its ability to buy effective and efficient messages in the right place, at the right time and for the right price. And each agency-client relationship is guided by a set of guarantees. This will take the form of a combination of quality and price promises the agency makes, in exchange for a volume of activity the client promises.
Redmill Solutions provides a service that incorporates all the variables of these guarantees, for each country, and cross-checks that against post-campaign data. We can include each detail of every deal - if you have a commitment to a position in break, a cost per completed view or the inside of a back page of a magazine, all these details can be validated and compared.
Ultimately, both client and agency can benefit from our deal health check, since agency bonuses may also be calculated based on those deal guarantees. That means regular, accurate reporting allows agencies to ensure they are on track to deliver what they have agreed. Meanwhile, clients gain full visibility deal health on a market by market level. It’s a win-win for both sides.
Everyone likes looking over the fence to see what the neighbours are doing. In an increasingly competitive marketplace, it’s ever more important to ensure your products are maintaining their share of spend and share of voice.
Redmill Solutions provides a service which collates and harmonises each local market’s competitive data with the global view. Our clients regularly tell us how beneficial such data crunching is to their businesses. The service allows for multiple target groups to be included and local brand variations to be tied to the global structure. Updated regularly, this is a powerful tool to ensure you are staying ahead of the pack.