Media Intelligence for Smarter Marketing Investment
Media Intelligence for Smarter Marketing Investment
Simplicity Easy to use with zero impact on local workflow
Independent Redmill is completely independent and clients own their own data
Visibility Meaningful data is in our blood: that means valuable insight for your business delivered through powerful, flexible reporting tools
Accountability We take full responsibility for the quality of all the data we provide, shining a light on the parts of your business other solutions can’t reach
Founded in 2010
Countries using the system
4,000+ media professionals actively using the system
All major global media groups supply information to the platform
100,000 media plans managed and growing daily
$500bn+ in media information on the platform
We combine the best technology with brilliant service and media expertise. After all, without the best people and support, any technical solution will struggle to reach its true potential.
Having more insight into useful data allows advertisers to make more informed, cost-effective choices. And for local markets, it also enables better understanding and connectivity.
Redmill Solutions Ltd is a privately owned company, registered and headquartered in the United Kingdom with offices in Greater London, UK, Izmir, Turkey and Guangzhou, China, providing around the clock support for our global clients.
Our founder, Hasan Arik has a unique and broad perspective on the advertising market. This comes in no small part from his 19 years' experience at MediaCom, where he was Global Head of Technology.
His Eureka moment came in 2010 when he left the ivory tower of the world’s largest media buying organisation to launch Redmill Solutions in early 2010.
The company has grown to partner with some of the world’s largest advertisers and media agencies to make their global marketing data more accessible, transparent, simple and visible.
“The entire process just happens quietly in the background without you having to devote lots of time and resource to it. Redmill provided a unique service offering, which allowed us to run business as usual as all the hard work was done by them behind the scenes. This was without having to force a change of behaviour within our own organisation. The benefit and simplicity of getting numerous different views in one place is really strong – you just press a button. I would estimate that using this service has made us at least ten times more efficient.” Global Media Manager, Reckitt Benckiser
“Redmill have been great business partners for us, providing access to accurate and timely reporting that gives us unparalleled visibility into our media spend worldwide. Their Tuk-Tuk platform is easy to use, and the low-latency, flexible reporting suite provides the real insights we use to make informed investment decisions." VP, Global Media, Mondelez
Built on a foundation of local, regional and global media expertise and experience, and making use of powerful machine learning, Tuk-Tuk was created to meet the exacting requirements of the world’s largest advertisers. This secure, cloud-based platform transforms both structured and unstructured data into user-friendly information that can be easily interrogated in order to generate real and actionable insights.
Over 4,000 agency and advertiser users in more than 80 countries
Draws on more than 2,000+ data sources and APIs
Robust and multi-level security controls.
Users in all global media networks
$100bn+ of post-campaign data
Customised reporting dashboards and powerful ad hoc reporting tools
100,000 local media plans uploaded
$500bn+ of competitive activity data
Fast, timely and user friendly reporting
Our media intelligence services are built on a platform we call Tuk-Tuk; which transforms both structured and unstructured data into user-friendly information that can be easily manipulated, analysed and exported.
As a cloud-based platform, Tuk-Tuk provides data security, regular maintenance without service interruption and lower costs by our clients.
Media Plan Co-Ordination
Deal Performance Tracking
Our system users (both advertisers and agencies) can then create accurate, useful reports which otherwise would involve considerable time, effort and human resource to produce.
With the benefit of this single, unified view of their data, our clients are considerably better placed to plan and execute both their day-to-day as well as future business, on a global basis.
Reports are available on PowerPoint, Excel, web dashboards, extractable into Tableau or any structured data format.
Data security is the cornerstone of our business. All our systems are kept within the EU and your data is under the protection of the General Data Protection Regulation (EU).
We work with all the major agency groups, and our independence and focus on data protection provide peace of mind for our clients and their agency partners.
We have people covering nearly every time zone – and we pride ourselves on our supportive, helpful approach.
Formerly Head of Global Technology at Mediacom, where he spent 19 years, Hasan's experience of the obstacles facing agencies and brands led to the creation of Redmill Solutions. When not leading the teams around the globe, he’ll either be out on his bike or tending to his bees in the garden.
Morgan manages the super dynamic, feisty and ever expanding team in our Guangzhou office. When he’s not leading the team, he’s dreaming of becoming a formula one driver.
Begüm heads up our brand new and fast growing Izmir office. Outside the office, she’s either speeding to the beach or hanging out at home with her cats (one of which is aptly named Tuk-Tuk.)
When not chasing rabbits, Hubble may be found sleeping under Hasan's desk. He is a Shih tzu terrier cross, therefore doesn't yet have a firm grasp of the intricacies of advertising data and media measurement.
We are based in Greater London; please ensure you have the appropriate work permission for the UK before applying as we are unable to sponsor employees. All roles are based in the UK unless otherwise stated.
We are currently recruiting for the following roles - please read the job descriptions via the links below:
Data Operations Specialist (China & Turkey)
49 Theobald Street
2nd Building of Poly Clover Plaza, No.406 II Huasui Rd, Zhujiang New Town, Tianhe District, Guangzhou, 510623
No 64 Kat:3 D:31-32
Keen to find out more about how to bring transparency to your media and marketing data? Get in touch...