In his nearly two decades at MediaCom as Global Head of Technology, our founder, Hasan Arik, worked with leading global advertisers to help them better manage their media data.
Hasan realised that software on its own cannot deliver the solutions advertisers require and this was the trigger that led to Redmill being launched – to provide both a powerful media data management platform and a media-savvy and experienced service and development team.
A decade on, we now help some of the world’s largest advertisers – including Mondelez, Coty, Reckitt Benckiser and Mastercard – to collate, clean and manage their complex media data. Our technology platform, Tuk-Tuk, creates actionable reports that are tailored to each business’s unique set-up.
agency and advertiser users
countries use Tuk-Tuk globally
data sources and APIs
local media plans uploaded
It’s both possible and critical to know how media budgets are being spent in every country across every brand – even in this fast-moving, highly-complex media world
It’s better for everyone if there’s real transparency between brands and agencies. And one of the cornerstones to this is greater clarity of media data
It’s only when you match brilliant technology with brilliant people that you get the best results
How we do it
All of our solutions are designed to be simple to implement, action-focused, secure, scalable and requiring no changes to local workflows. The four main areas where we help brands with their media data are: