" How did our media agencies deliver last month against their buying guarantees?"
What if you could track your media agency’s deal performance each month so you have visibility on what’s happening and can take appropriate action? What if you could have a monthly deal health check-up rather than having to wait for an annual post-mortem? You can with Deal Performance Tracking, which provides fast monthly reports on all deal parameters, including cost and quality.
After data is available
Days 11-15
Cleanse and normalise data, apply deal and PRIP rules
Day 21
Share final results of previous month's deal delivery
Days 1-10
Post campaign data collection from agencies
Days 16-20
Confirm draft results with media agency
Benefits
Timely and actionable
Fast access to deal performance results
Frequent actionable deal health checks
Bespoke reporting at company, brand, country, agency, media owner levels
Customised, clear dashboards and standard reports, Excel pivot tables and exports into other software
Coupled with Redmill’s Media Planning solution, allows forecasting of annual deal delivery
Independent basis for Performance Related
Incentive Program (PRIP) evaluation
Comprehensive
Evaluate both cost and quality parameters (e.g. station mix, daypart, PIB)
Keep an eye on any number of deals and deal rules
Multi-market media owner deal tracking
Historical media performance analysis
Data can be supplied to consultants and auditors for further analysis
Simple and secure
Low friction for media agencies - no additional agency resources required
Multi-level security access allows local market/agency use
