Welcome to The Mill

A collection of our latest news and useful links.
February 17, 2023
Think global, act local: Planning marketing spend for 2023

As the dust settles on 2022 and we start adjusting to this new year, marketers everywhere will be hoping that all the time they spent stressing over budgets at the tail end of Q4 is worth it. Allocating campaign spend is a highly pressurised task that can have a massive impact on the business’ bottom […]

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November 9, 2022
Pressure on procurement: avoid penny pinching to effectively assess agency pitches

As the current economic climate continues to fuel ad spend cautiousness, and many commentators predicting widespread budget cuts, brand advertisers may find themselves in the market for a new agency to maximise media value. The pitch process can be a complex one at the best of times; different internal departments usually require varying levels of […]

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September 5, 2022
Don’t get lost in translation? Why brands need to prioritise their local teams

As any avid traveller knows, a little local knowledge can go a long way. As holidaymakers jet off to new locations, many will have spent the weeks before scouring local guides and websites to find the top tips, insider insights and hidden gems that allow them to make the most of their time off. Local […]

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May 10, 2022
Redmill Solutions Appoints AdTech Industry Leader Jay Stevens as New CEO

Press release in Adweek. 10th May 2022 Redmill Solutions, the provider of media planning and data management solutions, has announced that Jay Stevens has been appointed to the position of Chief Executive Officer (CEO) replacing Hasan Arik, who will assume the role of company Chairman and Chief Product Officer. Throughout his 25-year career in the […]

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April 19, 2022
Media Pools

A Deeper Dive into Media Audit Pools Media audits based on pooled buying data are one of the marketing industry’s oldest tools for media and procurement teams to justify their agency’s value. Even with the world firmly placed in the digital age, this nearly 50-year old method of measuring media buying performance continues to stand […]

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April 12, 2022
WTF is a Data Spaghetti

Untangling data spaghetti Data is the backbone of global brands in the modern age. From figures on finance to counting customers, this wealth of information is central to the decision-making process of companies. And for those brands looking at optimising advertising returns, this is no different. Pulling together these many threads of information – data […]

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January 21, 2022
Meet the CEO: Questions with... Hasan Arik

Tell us about the journey that led you to start Redmill Solutions. I started my journey as a software engineer working at an advertising agency in London. As their first developer — indeed, the first developer for any London ad agency — I was in a unique position because we were all learning by doing. […]

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January 7, 2022
2022: What to expect next

It is that time of the year where leaders and experts use their insights and knowledge to make predictions for the year ahead. After a long period of uncertainty mixed with key industry developments in data technology and privacy regulations, as well as transformations in consumer needs and behaviours, here are the changes we expect […]

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November 29, 2021
Navigating this year’s Retail Golden Quarter

For the second year running, the Retail Golden Quarter may not be quite the bumper event that had been hoped for. Encompassing Black Friday, Cyber Monday, Singles Day and Christmas, this period is one of the most profitable for retailers, with 35% of annual profit coming in the period leading up to Christmas. But what […]

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April 9, 2020
A Terrible Way To Remember Some Good Stuff

Of course the global Covid-19 pandemic is horrific. It’s changed the way that we all live and work. It’s brought out the best in many people. We have realised we  are adaptable and resilient . And at Redmill, we’ve realised that it’s actually helped us to focus on what’s really important in our lives.     So, taking a more positive view, here are the five things that we’ve come to appreciate more during […]

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