As any avid traveller knows, a little local knowledge can go a long way. As holidaymakers jet off to new locations, many will have spent the weeks before scouring local guides and websites to find the top tips, insider insights and hidden gems that allow them to make the most of their time off. Local […]
Understanding Deal Performance Management: Enhancing Agency Relationships for Better Results Building a successful relationship between brands and their agencies is often a complex task. While some iconic brand-agency partnerships, such as Honda's collaboration with Wieden+Kennedy or Apple's enduring bond with TBWA\Chiat\Day, stand the test of time, the dynamic nature of modern marketing often tempts brands […]
Why media data solutions pave the way to marketing success Media data solutions are hardly a new technology for marketers. In the modern marketing age, every advertiser is looking to get an edge, and often this means digging into the details and looking for the extra value. Media data solutions can be vital for doing […]
As the dust settles on 2022 and we start adjusting to this new year, marketers everywhere will be hoping that all the time they spent stressing over budgets at the tail end of Q4 is worth it. Allocating campaign spend is a highly pressurised task that can have a massive impact on the business’ bottom […]
As the current economic climate continues to fuel ad spend cautiousness, and many commentators predicting widespread budget cuts, brand advertisers may find themselves in the market for a new agency to maximise media value. The pitch procurement process can be a complex one at the best of times; different internal departments usually require varying levels […]
A Deeper Dive into Media Audit Pools Media audits based on pooled buying data are one of the marketing industry’s oldest tools for media and procurement teams to justify their agency’s value. Even with the world firmly placed in the digital age, this nearly 50-year old method of measuring media buying performance continues to stand […]
Untangling data spaghetti Data is the backbone of global brands in the modern age. From figures on finance to counting customers, this wealth of information is central to the decision-making process of companies. And for those brands looking at optimising advertising returns, this is no different. Pulling together these many threads of information – data […]
Tell us about the journey that led you to start Redmill Solutions. I started my journey as a software engineer working at an advertising agency in London. As their first developer — indeed, the first developer for any London ad agency — I was in a unique position because we were all learning by doing. […]
It is that time of the year where leaders and experts use their insights and knowledge to make predictions for the year ahead. After a long period of uncertainty mixed with key industry developments in data technology and privacy regulations, as well as transformations in consumer needs and behaviours, here are the changes we expect […]
For the second year running, the Retail Golden Quarter may not be quite the bumper event that had been hoped for. Encompassing Black Friday, Cyber Monday, Singles Day and Christmas, this period is one of the most profitable for retailers, with 35% of annual profit coming in the period leading up to Christmas. But what […]
