" How are our brands performing in a global competitive context?"
There is no standard global competitive media reporting system, with significant market variances in accuracy, format and media types monitored. Harmonisation of data presents taxonomy issues and a plethora of local market brands in many categories can create difficulties for “bigger picture” reporting. Redmill has developed a solution that delivers easy access to clean and accurate global competitive reports.
Local competitive reports sourced by agency/advertiser
Our team cleanses data and applies agreed market parameters and hierarchies
Report file supplied to Redmill, usually monthly
Data loaded into Tuk-Tuk platform
Global competitor media strategy insights
Analysis of competitive spend strategies
Sales and research results can also be uploaded to inform analysis
Bespoke cleansing and harmonisation rules and factors
Standardised brand and category reporting
Customised, clear dashboards and standard reports, Excel pivot tables and exports into other software
Share-of-voice and share-of-spend reporting
Powerful suite of presentation tools
Automated communications and alerts
Historical reporting and analysis and a library of original reports