" How are our brands performing in a global competitive context?"
There is no standard global competitive media reporting system, with significant market variances in accuracy, format and media types monitored. Harmonisation of data presents taxonomy issues and a plethora of local market brands in many categories can create difficulties for “bigger picture” reporting. Redmill has developed a solution that delivers easy access to clean and accurate global competitive reports.
Local competitive reports sourced by agency/advertiser
Our team cleanses data and applies agreed market parameters and hierarchies
Reports available
Report file supplied to Redmill, usually monthly
Data loaded into Tuk-Tuk platform
Benefits
Insightful
Global competitor media strategy insights
Analysis of competitive spend strategies
Sales and research results can also be uploaded to inform analysis
Customisable
Bespoke cleansing and harmonisation rules and factors
Standardised brand and category reporting
Customised, clear dashboards and standard reports, Excel pivot tables and exports into other software
Actionable
Share-of-voice and share-of-spend reporting
Powerful suite of presentation tools
Automated communications and alerts
Historical reporting and analysis and a library of original reports
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptDeclineRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.