Competitive Media Reporting

How are our brands performing in a global competitive context?"

There is no standard global competitive media reporting system, with significant market variances in accuracy, format and media types monitored. Harmonisation of data presents taxonomy issues and a plethora of local market brands in many categories can create difficulties for “bigger picture” reporting. Redmill has developed a solution that delivers easy access to clean and accurate global competitive reports.
Local competitive reports sourced by agency/advertiser
Our team cleanses data and applies agreed market parameters and hierarchies
Reports available
Report file supplied to Redmill, usually monthly
Data loaded into Tuk-Tuk platform

Benefits

Insightful
  • Global competitor media strategy insights
  • Analysis of competitive spend strategies
  • Sales and research results can also be uploaded to inform analysis
Customisable
  • Bespoke cleansing and harmonisation rules and factors
  • Standardised brand and category reporting
  • Customised, clear dashboards and standard reports, Excel pivot tables and exports into other software
Actionable
  • Share-of-voice and share-of-spend reporting
  • Powerful suite of presentation tools
  • Automated communications and alerts
  • Historical reporting and analysis and a library of original reports

Ready for greater clarity of all your media data?

Get in touch
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