" How can we best manage our media buying pitches?"
Redmill has created Pitch-It, an auditable pitch pricing procurement platform that allows advertisers to easily collect and evaluate pitch submissions from media agencies. With the complexity of multiple markets, media types and target audiences, as well as the evaluation of both price and quality parameters, creating a transparent, fair and auditable procurement platform for managing the pitch pricing process is a vital component of modern media management.
Pitch-It creates a baseline based on historical media activity
Create and validate quality parameters by market
Manage communication, market submissions and provide reporting of each round through Pitch-It
Client makes informed agency selection decision
Prediction of future media activity based on latest available plans
Create automated briefing documents for agency submissions
Agency submissions reported vs baseline and across competing agencies
Pitch-It creates a baseline based on historical media activity
Prediction of future media activity based on latest available plans
Create and validate quality parameters by market
Create automated briefing documents for agency submissions
Manage and report each round of submissions through Pitch-It
Agency submissions reported vs baseline and across competing agencies
Client makes informed agency selection decision
Client Feedback
Pitch-It has allowed us to run our pitching exercise with greater ease compared to previous years.
Having a one-stop-shop that allows us to receive and store multiple bids, analyse the data and communicate with the participants has allowed us to take greater control, reducing manual processing and thus any margins for error.
Pitch-It was a key component of our pitch, and was like having an additional member of the team during the process.
Media Agency Feedback
The Redmill Pitch-It platform is easy to navigate and user friendly.
In general the platform was really helpful, as it enabled us to track who had/had not submitted, and kept everything in one place.
The support from the Redmill team in general, the speed in coming back to us on queries, etc, was amazing and invaluable throughout the process.
Benefits
Auditable and accurate
Creates a baseline from historical activity, coupled with predicted future activity, to create a fair, transparent and auditable pitch pricing procurement platform
Based on real-world baselines and forecasts
Comprehensive and customisable
Works for all media types, across all markets
Evaluates price, quality and added value
Manages multiple rounds of pricing submissions
Allows multiple exchange rates - both fixed and variable
Customised, clear dashboards and standard reports, Excel pivot tables and exports into other software
Simple one-stop solution
Easy to use for media agency and procurement teams
Central agency teams can manage local market inputs
All relevant communication can be managed through the platform, even conditional offers Library of relevant communications and documents
