Post-Campaign Data Management

" How can I get visibility of and easy access to all of the metrics around ALL my actual media activity – digital and non-digital?"

Your post-campaign media data is a highly valuable asset and should be treated as such. A record of actual media buys, coupled with the most granular performance metrics available, can be used to enhance future media and marketing performance. It can be used to:

• Optimise future planning and set pricing benchmarks
• Fuel market mix modelling and other ROI analysis
• Provide the basis for deal performance management and audits

Redmill has a post-campaign data management solution that delivers accurate and timely data across all media types, requiring only a minimum of media agency input.

Media Agency extracts granular post-campaign data from local system (or direct feed from digital systems)

Results alignment with Media Agency

Local and Global teams access data for reporting

Sends/uploads data to Tuk-Tuk for processing, cleaning and codification of data

Redmill publishes data and informs client

Benefits

Insightful

Creation of bespoke digital performance trackers
Informs optimisation of campaign performance
Permanent, single source of actualised media truth
Robust price and performance benchmarks for evaluation
Customised reporting options

Comprehensive & Efficient

Portability of all historic media data
Most granular level of data – spot-by-spot
Monthly update for non-digital data
Daily (plus) update for digital data sources via APIs
Efficient supply of clean data for market modelling/ROI
Efficient supply of data for deal performance tracking and auditing

Low-Friction

Low-friction solution for media agencies
Data sourced directly from buying systems where possible
Output aligned with agencies prior to release
Redmill data quality control expertise